Cookies Policy

The following explains the technologies we use to collect information on the use of the websites on which we manage advertising, especially the use of Cookies.

What is a Cookie?

A cookie is a file that is downloaded to the connected device (computer, tablet, smartphone, etc...) when accessing certain web pages to store and retrieve information about the navigation that is carried out from said device.

Rich Audience, directly or via a third party contracted for providing measurement services, may use cookies and other similar mechanisms for storing and retrieving data from terminals ("cookies") when you browse the Website to allow and facilitate your interaction with the Website.

If you are uncomfortable with the use of cookies, you can manage and control them through your browser, including removing cookies by deleting them from your ‘browser history’ (cache) when you leave the site.

Types of Cookies

By Duration

There are two main types of Cookies:

By entity managing the domain

By purpose

Also, there are Cookies that allow direct association of personal data and Cookies that do not allow the individual and direct identification of personal data of any individual. In Rich Audience, we only use this last typology of Cookies. Therefore, although we can collect, among other information, data related to the device and its position, or about the IP, it does not allow us to directly identify an individual user without other means or additional information.

What are Cookies used for?

The use of Cookies allows us to:

Cookies Website

In the following table, you will find the cookies we use on the Rich Media Studio website:

Session Cookies

Name Description Duration Type
PHPSESSID Allows maintaining session variables necessary for correct navigation on the site. Session Techniclal

Persistent Cookies

Name Description Duration Type
Consent Management Platform – Stores the consent preferences provided by the user. 1 year Technical

Third-party Cookies

These are cookies from other companies that are dedicated to analyze which parts of the web you visit, which advertising can be sent to you according to your interests, and if you have connected to a social network

In this table, you will see who these companies are and the usage of the information they collect:

Provider Description Type Description
Google Analytics Google Analytics is the analysis tool that helps website and application owners understand how visitors interact with their properties. This tool can use a set of cookies to collect information and provide statistics on the use of websites without personally identifying Google visitors. Analytics Google Analytics

Rich Audience Advertising Cookies

In the following table, you will find the cookies we use during the delivery of our advertising campaigns:

Session Cookies

Name Description Duration Type
GED_PLAYLIST_ACTIVITY Allows maintaining session variables necessary for the correct functioning of our video player. Session Technical

Persistent Cookies

Name Description Domain Duration Type Owner
ID Syncing with DSP / SSP for communications using Open RTB protocol 90 days Advertising 1st Party
avcid-xxx-seg2 Campaigns ad-serving, frequency control, targeting and Brand Safety. 90 days Behavioral Advertising 1st Party
cpmsync Internal notification of the synchronization of the consent given by the user through the CMP. 0-10 minutes Advertising 1st Party
euconsent Consent Management Platform - User Consent String.
1 year Technical 3rd Party
1st Party
pdid Randomly generated user ID.
1 month Advertising 1st Party
rai-plnt-pl-n3 Ad-serving frequency control, optimization and Brand Safety. 1 - 24 horas Advertising 1st Party
raibs Brand Safety / Anti-Fraud. 0-10 minutes Advertising 1st Party
raiimifreq Ad-serving Frequency control of served ads. 0-10 minutes Advertising 1st Party
Ad-serving Frequency control of served ads. 1 month Advertising 1st Party

1xxx will be replaced by 3 characters (ej. xyz). Example: avcid-xyz-gid avcid-xyz-uid.

2xxx will be replaced by 3 characters (ej. xyz). Example: avcid-xyz-seg.

3n will be replaced by one number: 1,2,3... Example: rai-plnt-pl-1, rai-plnt-pl-2.

4n will be replaced by one number: 1,2,3... Example: rmsUUltm_100, rmsUUltm_101, rmsUUltm_102.

IAB Europe Transparency & Consent Framework

At RichAudience we work with other advertising companies that can insert cookies during your activity. To manage this selection, we use a CMP registered by the IAB Europe through its Transparency and Consent Framework initiative. Click on the following link to see suppliers, intended uses and customize your selection.


If you wish to reject all our cookies please press the following button:

Keep in mind that this action will include a cookie called optout with value 1 in two domains: and

Deactivation or elimination of cookies.

To disable or delete cookies on your computer you can click below on the type of browser you use and will explain the steps you have to follow to do so.

Cookies in disuse

It is possible that some cookies that are not identified in this policy have been installed on your device. However, these cookies either have been discontinued, and will be eliminated by RichAudience the next time we recognize you as a user, or they will be deleted once they expire naturally based on their assigned persistence.

Modification of this Cookies Policy

Rich Audience may modify the conditions determined herein at any time, being duly published as they appear here. The validity of the aforementioned conditions will be based on their exposure and will be in force until they are modified by others duly published.