Cookies Policy
The following explains the technologies we use to collect information on the use of the websites on which we manage advertising, especially the use of Cookies.
What is a Cookie?
A cookie is a file that is downloaded to the connected device (computer, tablet, smartphone, etc...) when accessing certain web pages to store and retrieve information about the navigation that is carried out from said device.
Rich Audience, directly or via a third party contracted for providing measurement services, may use cookies and other similar mechanisms for storing and retrieving data from terminals ("cookies") when you browse the Website to allow and facilitate your interaction with the Website.
If you are uncomfortable with the use of cookies, you can manage and control them through your browser, including removing cookies by deleting them from your ‘browser history’ (cache) when you leave the site.
Types of Cookies
By Duration
There are two main types of Cookies:
- Session Cookies store temporary information that is deleted when the user leaves the page they are visiting or closes the browser.
- Persistent Cookies are used to store information for a longer time and allow, among other applications, display advertising related to the user's interests.
By entity managing the domain
- First-party cookies: are sent by our web services to your computer or device and managed exclusively by Rich Audience.
- Third-party cookies: are sent to your computer or device from a computer or domain that is not managed by Rich Audience, but by another collaborating entity.
By purpose
- Technical cookies: They are those necessary for navigation and the proper functioning of our website. They allow, for example, control traffic and data communication, access to restricted access areas, perform the purchase process of an order, use security elements, etc.
- Advertising cookies: Are those that allow us to manage, in the most efficient way, the offer of the advertising spaces that are on the website. This includes frequency control, delivery optimization, etc...
- Cookies de Publicidad Comportamental: These cookies are designed and used for the management, in the most efficient way, of the advertising spaces that, if applicable, have been included in the website, application or platform from which the requested service is provided. These cookies store information on the behavior of users obtained through the continuous observation of their browsing habits, which allows the development of a specific profile to display advertising based on it.
Also, there are Cookies that allow direct association of personal data and Cookies that do not allow the individual and direct identification of personal data of any individual. In Rich Audience, we only use this last typology of Cookies. Therefore, although we can collect, among other information, data related to the device and its position, or about the IP, it does not allow us to directly identify an individual user without other means or additional information.
What are Cookies used for?
The use of Cookies allows us to:
- Adapt and personalize the contents and services offered on the websites where we serve advertising.
- Segment and control the frequency with which the ads are displayed on the websites where we serve advertising.
Cookies Website Richmediastudio.com
In the following table, you will find the cookies we use on the Rich Media Studio website:
Session Cookies
| Name | Description | Duration | Type |
| PHPSESSID | Allows maintaining session variables necessary for correct navigation on the site. | Session | Techniclal |
Persistent Cookies
| Name | Description | Duration | Type |
| euconsent-v2 sra-config pubconsent localeuconsent localpubconsent |
Consent Management Platform – Stores the consent preferences provided by the user. | 1 year | Technical |
Third-party Cookies
These are cookies from other companies that are dedicated to analyze which parts of the web you visit, which advertising can be sent to you according to your interests, and if you have connected to a social network
In this table, you will see who these companies are and the usage of the information they collect:
| Provider | Description | Type | Description |
| Google Analytics | Google Analytics is the analysis tool that helps website and application owners understand how visitors interact with their properties. This tool can use a set of cookies to collect information and provide statistics on the use of websites without personally identifying Google visitors. | Analytics | Google Analytics |
Rich Audience Advertising Cookies
In the following table, you will find the cookies we use during the delivery of our advertising campaigns:
Session Cookies
| Name | Description | Duration | Type |
| GED_PLAYLIST_ACTIVITY | Allows maintaining session variables necessary for the correct functioning of our video player. | Session | Technical |
Persistent Cookies
| Name | Description | Domain | Duration | Type | Owner |
| avcid-xxx-gid1 avcid-xxx-uid1 |
ID Syncing with DSP / SSP for communications using Open RTB protocol | richaudience.com | 90 days | Advertising | 1st Party |
| avcid-xxx-seg2 | Campaigns ad-serving, frequency control, targeting and Brand Safety. | richaudience.com | 90 days | Behavioral Advertising | 1st Party |
| cpmsync | Internal notification of the synchronization of the consent given by the user through the CMP. | richaudience.com | 0-10 minutes | Advertising | 1st Party |
| euconsent | Consent Management Platform - User Consent String. | consensu.org richaudience.com |
1 year | Technical | 3rd Party 1st Party |
| euconsent-v2 | Consent Management Platform Tcf2 - User Consent String. | richmediastudio.com consensu.org richaudience.com |
1 year | Technical | 3rd Party 1st Party |
| sra-config | Consent Management Platform - User Consent String Configuration. | richmediastudio.com | 1 year | Technical | 3rd Party 1st Party |
| pdid | Randomly generated user ID. | richaudience.com richaudience.mgr.consensu.org richmediastudio.com |
1 month | Advertising | 1st Party |
| rai-plnt-pl-n3 | Ad-serving frequency control, optimization and Brand Safety. | richaudience.com | 1 - 24 horas | Advertising | 1st Party |
| raibs | Brand Safety / Anti-Fraud. | richaudience.com | 0-10 minutes | Advertising | 1st Party |
| raiimifreq | Ad-serving Frequency control of served ads. | richaudience.com | 0-10 minutes | Advertising | 1st Party |
| rmsUUcmp_n4 rmsUUcrt_n4 rmsUUltm_n4 |
Ad-serving Frequency control of served ads. | richmediastudio.com | 1 month | Advertising | 1st Party |
1xxx will be replaced by 3 characters (ej. xyz). Example: avcid-xyz-gid avcid-xyz-uid.
2xxx will be replaced by 3 characters (ej. xyz). Example: avcid-xyz-seg.
3n will be replaced by one number: 1,2,3... Example: rai-plnt-pl-1, rai-plnt-pl-2.
4n will be replaced by one number: 1,2,3... Example: rmsUUltm_100, rmsUUltm_101, rmsUUltm_102.
IAB Europe Transparency & Consent Framework
At RichAudience we work with other advertising companies that can insert cookies during your activity. To manage this selection, we use a CMP registered by the IAB Europe through its Transparency and Consent Framework initiative. Click on the following link to see suppliers, intended uses and customize your selection.
Optout
If you wish to reject all our cookies please press the following button:
Keep in mind that this action will include a cookie called optout with value 1 in two domains: richaudience.com and richmediastudio.com.
Deactivation or elimination of cookies.
To disable or delete cookies on your computer you can click below on the type of browser you use and will explain the steps you have to follow to do so.
- Google Chrome
- Mozilla Firefox
- Internet Explorer
- Safari Edit → Preferences → Privacy → Block cookies (select "always").
- Opera
- Safari (IOS)
Cookies in disuse
It is possible that some cookies that are not identified in this policy have been installed on your device. However, these cookies either have been discontinued, and will be eliminated by RichAudience the next time we recognize you as a user, or they will be deleted once they expire naturally based on their assigned persistence.
Modification of this Cookies Policy
Rich Audience may modify the conditions determined herein at any time, being duly published as they appear here. The validity of the aforementioned conditions will be based on their exposure and will be in force until they are modified by others duly published.